How to Define the First 3-6 Months of a Customer Health Journey
We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. What’s the one thing these teams...
View ArticleHarness Data to Help You Define a Partner Channel Upsell Strategy
It’s crystal clear that your partner channel is an asset to your company’s overall business revenue number. What’s murkier is the operational process to actually put those dollars in your pocket....
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6 Strategies to Improve User Onboarding
Creating products takes a lot of time. Make sure your efforts don’t go to waste by following these six onboarding tactics. If you’re in product management—or are involved with product development in...
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I Read Gainsight’s 345 TrustRadius Reviews. This One Word Jumped Out.
I’m a marketer, so it’s kind of my job to be “professionally proud” of my company and all the stuff we build and do. At Gainsight, it’s not actually that hard to feel proud of my company and my...
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Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this...
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How to Create Targeted In-App Messages with Gainsight PX
Companies are constantly releasing new products and features. But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams. For those of us in B2B...
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Measuring the Success of Your Product Initiatives With Gainsight PX
Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.” If we’re being honest, we can all agree that the one constant in life is change—yet managing change can be difficult....
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Stop Using the Wrong Product Metrics: Unlocking Business Value [Part 2]
This article is Part 2 in a two-part series that will help your product team find the right metrics to improve and demonstrate business impact. Read Part 1 (Stop Using the Wrong Product Metrics:...
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How We Use a Paywall to Increase Free Trial Conversions
So your free trial period is up… what happens next? Earlier this quarter we introduced the option to evaluate our Gainsight PX offering by starting a 15-day free trial. A huge driver for our free trial...
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What Can a Basset Hound Teach You About Your Users?
Meet Hank—a 6-year old basset hound who loves to play fetch, howl for no reason, and get all the belly scratches. Hank is also a treasure trove of understanding about product analytics and feature...
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How to Make Your Admins Into All-Stars With Gainsight PX
Every week, I remind myself that a customer is not a company—they’re individuals. We tend to view customers as teams and organizations, personas and segments, but a customer’s actions come from their...
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2 Common Customer Relationship Challenges Your Usage Data Can Solve
As a member of our Customer Success Operations team, our Client Outcomes Managers (COMs) are my #1 customer and it’s important to me to drive consistent outcomes for them (the same way they drive...
View ArticlePerfecting Your Handoffs From Sales to Customer Onboarding to Customer Success
80 percent of companies think they are delivering “superior experiences.” Just eight percent of customers agree. Where’s the disconnect? If each team thinks they’re doing a great job ensuring the...
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The Essential Guide to Product Analytics
Introduction As a part of the product function, a huge weight lies on your shoulders. You’re tasked with creating the very thing that your business is marketing, selling, and relying on to give them a...
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The Essential Guide to Recurring Revenue
th { font-weight: 700; } td, th{ padding: 10px; border: 1px solid #000; color: #000; } Introduction There are all kinds of ways to make money in business. You can sell a good or a service for cash...
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The Beginner’s Guide to Product-Led Growth Metrics
Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges....
View ArticlePerfecting Your Handoffs From Sales to Customer Onboarding to Customer Success
80 percent of companies think they are delivering “superior experiences.” Just eight percent of customers agree. Where’s the disconnect? If each team thinks they’re doing a great job ensuring the...
View ArticleThe Essential Guide to Product Analytics
A comprehensive guide for Product leaders. As a part of the product function, a huge weight lies on your shoulders. You’re tasked with creating the very thing that your business is marketing, selling,...
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The Beginner’s Guide to Product-Led Growth Metrics
Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges....
View Article5 Key Operational Differences Between Renewals And New Logos
Revenue leaders who own both renewals as well as new business recognize that managing renewals is a completely different beast. From forecasting to managing KPIs, the renewals motion requires a...
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