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Product Positioning Strategy In Economic Volatility: Lessons From The...
It began with a question. April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April...
View ArticleThe CX Factor: How the UKG GameChangers Streamline Experience (and you can too!)
Your customer comes into contact with so many teams at your company. But if you’re not aligned, the experience is inconsistent, disjointed, and inefficient. Sound familiar? Join us as we host UKG’s...
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Great CX Starts With a Multi-Channel Approach to Customer Success
Every business wants its customers to love interacting with its product or service. When customers describe their experience using words like “engaging,” “intuitive,” and “streamlined,” you know you’re...
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Strategizing Customer Success Spend for 2021: 5 Takeaways From Our Survey On...
It’s hard to believe that we’re just a couple of months away from 2021. To say that 2020 has been a challenge would probably be the understatement of the century so far—and I think I speak for...
View ArticleGive Your Team Away: CPO Lessons from Christopher O’Donnell, CPO at Hubspot
In our Path to CPO webinar series, there seems to be a common theme among CPOs. A noticeable trend reveals that product, like customer success, relies on every part of the organization to deliver...
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How Google Fuses Intuition With Product Data
This is part 3 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. The world’s first video game—Pong–was developed by a scientist to amuse...
View ArticleRetention Revolutionaries: Vonage’s GameChanging Approach to Mitigating Risk
When you’re in customer success, predicting the future is part of the job description. It’s up to you to know which customers are at risk and proactively mitigate the situation. But getting ahead of...
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3 Reasons Contextual Engagement Matters
Context allows us to add a measure of specificity to an experience or task at hand. For example, we used to live in a world where hugging and handshaking is a standard greeting depending on your...
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How Gong’s Product Team Creates More Raving Fans
This is part 5 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. If you’ve ever watched an older sibling play a video game and cried,...
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How to Build Products That Maximize Retention: Lessons from Degreed
This is part 6 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. Deep in New Mexico’s Alamogordo desert there lie buried thousands of...
View ArticleWhy 2020 Was The Year the Success and Product Stars Aligned
This is part 8 of our 12-part series “This is Product-Led,” inspired by our conference for Gainsight PX users, Pulse for Product. There is a feeling shared by professionals on both customer success and...
View ArticlePath to CPO Series: Lee Weiner, Chief Innovation Officer at Rapid7
Gainsight’s Path to Becoming a CPO webinar series will host Product leaders from leading SaaS companies in a candid discussion of their journey in product management. Episode 5 highlights Lee Weiner,...
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How Conversica Optimized Their Renewal Management Process Using Gainsight
Everyone understands how critical renewals are to your business. Despite the importance of renewals in business growth, many companies and teams struggle with a few key challenges–lack of visibility...
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10 Reasons To Be Thankful for Gainsight PX
We have almost made it through the challenging year of 2020. With Halloween behind us, it is time to celebrate arguably one of the best holidays—Thanksgiving. The season is upon us to reflect, share...
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Lessons from GitLab: Implementing Customer Success Operations At Scale
As the Customer Success function matures, it’s increasingly clear that Customer Success Operations (CS Ops) plays a critical role in driving effectiveness and efficiency just as Sales Ops does for the...
View ArticleOn-Demand Healthcare Demo
Join Hayley Jean Farr and Stephanie Lee from Gainsight’s Health & Life Sciences Practice to learn more about how HealthIT, MedTech, and Clinical Research organizations use Gainsight to improve the...
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Simplify Your Tools to Automate and Scale Customer Retention
A common concern for growth teams is how much budget they should spend on acquisition versus retention sales or marketing. Because the budget required for cross-channel tactics to acquire new customers...
View ArticlePath to CPO Series: Anand Chandrasekaran, Executive Vice President, Product...
Gainsight’s Path to Becoming a CPO webinar series will host Product leaders from leading SaaS companies in a candid discussion of their journey in product management. Episode 6 highlights Anand...
View ArticlePowering Experiences At Scale With Gainsight PX
Why is it that companies cannot create a great customer experience at scale? One of the reasons Gainsight has found is the influx of too many users without the right internal resources. At the...
View ArticleTools to Launch An Effective Customer Engagement Strategy At Scale
“Companies were planning for months and years to do their digital transformation. It happened overnight” – Dr. Christopher Ahlberg, CEO and Co-Founder, Recorded Future. Since the pandemic has shifted...
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